Jay-Z launches new fragrance deal with Parlux Fragrances

Jay has a fragrance deal with Parluz Fragrances.Jay has created his own fragrance called Iconic Fragrances which will be distributed by Parlux.The deal holds the rights to fragrances of Kanye West and Rihanna ,so now Parlux will be able make that happen.They have made business deals with celebs like Paris Hilton, Mark Ecko and Queen Latifah.  Mr.Carter says:We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands. This venture will take what is already a successful franchise at Parlux to a new level.”